Celebrating 25 Years

As part of our Holiday 2013 collection, we worked closely with fellow Seattle-based brand Ebbets Field Flannels to create a special Made in USA varsity jacket and ball cap to help celebrate EFF’s 25th Anniversary.

Founded in 1988, Ebbets Field Flannels is still run by the original owners and remains solely committed to bringing the quality, beauty and craftsmanship of mid-Century American athletic garments to a 21st Century public. 

EFF President Jerry Cohen grew up with a unique fascination for the aesthetic of sports uniforms and graphics. As a youngster, he would purchase baseball cards not necessarily for the player portraits, but to see the uniform changes and team colors. Fast forward to 1987, when Jerry was a rock & roll musician in search for a vintage flannel baseball jersey to wear onstage. Not satisfied with the quality or authenticity of the available flannel baseball shirts, he became obsessed, eventually tracking down some old stock of flannel from the original manufacturers. With that discovery, Jerry decided to make a few shirts for himself. After wearing these flannels on stage and elsewhere, people soon began trying to buy the shirt off Jerry’s back. Hence, Ebbets Field Flannels was born.

After establishing the production of their authentic flannel shirts, EFF moved on to making wool baseball caps and varsity jackets. In the early 1990s, the only hats available were tall, modern styles with stiff crowns.  However, EFF wanted to recreate caps with the rumpled wool look and feel, like the beautifully worn caps seen in old of pictures of ballplayers like Babe Ruth, Ted Williams, and Jackie Robinson. After a long period of trial and error and five contractors later, EFF finally created the model for their signature mid-century ballcap. 

When Lisa Cooper joined Jerry in 1990 to keep things organized and running, as EFF continued to accumulate a number of professional sports licensees, almost all of which were eventually dropped due to the lack of creative control, censorship, and large financial restrictions. At that point, Jerry and Lisa chose instead to put all of their efforts into sharing the lesser-known -- but often more interesting -- stories from the rich history of non-major league baseball, such as the Negro Leagues, Cuban and Caribbean baseball, and the pre-1958 Pacific Coast League.

For Maiden Noir’s AW2013 collection, we created a mythical Pacific Northwest defunct farm league club based off of our Kidnapping Mountains collection, the 1972 Warriors. The home version of this jacket is red with olive camo wool accents, and the away version is black with charcoal camo accents. Accompanying the jackets are two wool ball caps, each in the different camo wool colorways.  The collection is now available in our web shop and through our stockist for the Holiday 2013 release.

To find out more about EFF check out their website www.ebbets.com or visit their new flagship shop & headquarters in Seattle’s Pioneer Square historic district at 119 South Jackson Street, Seattle, WA 98104